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| The unique story of AVEENO®
began back in 1945, with
Albert and Sidney Musher and
the introduction of Soothing
Bath Treatment. The Musher
brothers were driven by a
profound curiosity about how
things work and how substances
interact and a belief that
centuries-old remedies hold
the promise for human
wellness. In conjunction with
the Mayo Clinic, the Musher
brothers’ experimentation with
raw cereals led to the
discovery of a natural bath
additive containing 100%
colloidal oatmeal (“colloidal”
means milled to an ultra-fine
powder), known for its natural
ability to hold in moisture
and relieve dry, irritated
skin. And so was the birth of
Soothing Bath Treatment and
the AVEENO® brand. In fact,
the Mayo Clinic was the
Brand’s first customer.
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