Bvlgari is one of the global players in the luxury market. Bvlgari S.p.A. is the parent company and the owner of the brand name. Bvlgari performs coordination activities in the areas of product development, marketing, finance, information systems and management of human resources of the Bvlgari Group. The early 1990's witness a definite diversification strategy for Bvlgari. The establishment of Bvlgari Parfums in Switzerland marks the Group's entry in the high-end perfume market. Since its inception, Bvlgari Parfums has brought the excellence and savoir-faire of its jewellery heritage into the making of its perfumes.