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| A light touch of Brylcreem
gives sexy, soft, touchable
hair with a light hold. From
its inception, Brylcreem was a
symbol of the well-groomed
man, a product that everybody
used but that retained a
trendy edge. The sculpted wet
look was de rigueur for
decades, until the Beatles
made floppy, natural styles
fashionable. With the rise of
metrosexual man and the
pre-millennial love for all
things retro, Brylcreem has
stormed back on to the scene.
From the Brylcreem Boys of the
wartime air force to the
greasers of the 1950s, from
David Beckham to David
Cameron, men have used
Brylcreem to confer both
credibility and cool on
themselves.
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