Fake Bake is the UK’s leading salon professional self tan and spray tan brand. Fake Bake gives an instant sun-kissed colour and develops into a long lasting sunless fake tan by combining naturally derived tanning agents DHA and Erythulose ­ guaranteeing longer lasting (up to 50% longer), more natural-looking results. We have developed botanical ingredients to remove parabens and artificial preservatives. Our specialist self-tans offer added benefits like anti ageing, anti cellulite and anti oxidants. Fake Bake has become the choice of beauty experts and celebrities alike. So if you want to fashion a tan like Jennifer Anniston and Cheryl Cole then Fake Bake is establishing itself as the best fake tan.