For 150 years, Arm & Hammer has been the leading US baking soda brand. Arm & Hammer toothpastes are also available in the UK, so you too can reap the benefits of our innovative formulas and superior dental care. Arm & Hammer pride themselves on their fantastic new breakthrough dental technologies and want you to experience Arm & Hammer's fantastically therapeutic approach to oral care. In each of Arm & Hammer's carefully formulated toothpastes, Arm & Hammer use the ultimate natural ingredient, baking soda, favoured by dentists and hygienists nationwide. With its superior cleaning powers, Arm & Hammer are able to offer a range of toothpastes that are second-to-none.