ardley of London is a traditional British cosmetics brand and is one of the oldest in the world. Established in 1770, Yardley had become recognised as a world leader in soap and perfumery by the beginning of the twentieth century. By 1910, it moved to London's premier thoroughfare Bond Street, and in 1921 Yardley received its first Royal Warrant, an honour bestowed on only the finest British companies that provide outstanding service. Today, Yardley holds three Royal Warrants. The Yardley family traces its history back to the 1400s.